The Beginning of Winter Tourism, 1860 | The Swiss city of St. Moritz is known as cradle of winter tourism. It all started in the year 1860, when hotel manager Johannes Badrutt invited some British summer holiday guests to return to St. Moritz in winter to see some snowy landscape. This move inaugurated a trend that is popular until today; winter tourism. But interesting enough: it took another 100+ years to break the dominance of summer tourism in St. Moritz. Finally in the 1970s the numbers of winter tourists took over the lead from summer tourists in St. Moritz and in many of the Swiss ski resorts.
In 1830 the young Johannes Badrutt remodeled a residential house in Samedan near St. Moritz into a hotel. He named it ‘A la Vue du Bernina’. Unlike neighbouring houses, this building has a roundish kind of roof. It is still intact.
Beginning winter tourism 1860. By Chili and Churp | © International Destinations | Read all our articles on the History of Tourism here: | Beginning of Leisure Tourism 1844 | Beginning of Winter Tourism 1860 | First Cruise Ship 1900 | Sex Tourism since 1950s | Space Tourism since 2009 | Tourism in Antarctica | Forgotten Tourist Destinations | Most popular Countries for Tourists